Bandai & Hatsune Miku: The Industry Giant Behind Many Prize Figures

When it comes to Hatsune Miku figures, one name stands out in arcades and on collectors’ shelves alike: Bandai.

As Japan’s figure giant, through its well-known Banpresto and Bandai Spirits brands, Bandai has created countless prize figures for Miku fans.

From adorable Q Posket designs to the Banpresto Racing Miku series, Bandai keeps Hatsune Miku accessible, affordable, and always exciting to hunt down.

Let’s take a closer look at how Bandai powers the prize figure craze and what makes its Miku figures so special for fans around the world.

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Bandai: A Brief History

Bandai is one of Japan’s most iconic toy and figure companies, with roots dating back to 1950.

Originally known for classic toys and model kits, Bandai grew into a global powerhouse thanks to beloved franchises like Gundam, Kamen Rider, and Dragon Ball.

Over the decades, Bandai expanded into video games, plastic models, collectibles, and arcade prizes.

In 2006, Bandai merged with Namco to form Bandai Namco Holdings — now a massive entertainment group that covers toys, games, anime, and arcades.

This scale makes Bandai a true industry giant with the reach and resources to bring characters like Hatsune Miku to arcades, prize figures, and collectors worldwide.

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Banpresto and Bandai Spirits

Banpresto was once its own company, best known for crane game (UFO catcher) prize figures found in arcades all over Japan.

In 2008, Banpresto’s prize business merged into Bandai Namco, and in 2018, Bandai Spirits was created to handle all adult-targeted collectibles, including Banpresto prize figures.

Today, Banpresto lives on as a beloved sub-brand under Bandai Spirits, producing fan-favorite series like Q Posket, EXQ, and Espresto.

Together, Bandai Spirits and Banpresto keep Hatsune Miku prize figures affordable, fresh, and fun to collect, especially for fans who love the thrill of crane games or finding the latest releases.

Logo from left to right: Bandai, Banpresto and Bandai Spirits

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Bandai Prize Figures

Bandai’s prize figure range covers lots of fun series that make Hatsune Miku collecting exciting and accessible.

Q Posket: One of Bandai’s most recognizable lines, Q Posket figures are known for their signature big-eyed, chibi style and pastel color variations, making Hatsune Miku look extra cute and collectible.

Q Posket Miku figures with chibi style

Racing Miku: This fan-favorite connects Hatsune Miku with Japan’s motorsport scene.

Banpresto and Bandai Spirits regularly release Racing Miku prize figures with beautiful new outfits each season, inspired by real Good Smile Racing team designs.

Banpresto Racing Miku figures in many seasons

Snow Miku: Banpresto started their Snow Miku prize figure line in 2023, beginning with the default Snow Miku design.

This was followed by Snow Miku 2024 and now Snow Miku 2025, turning it into an exciting new tradition for fans who love seasonal figures.

Compared to other small crane game prizes, Banpresto’s Snow Miku figures feel more like mid-scale figures — bigger, with flowing hair, beautiful winter outfits, and more detail at a prize figure price.

Banpresto Snow Miku Lineup: 2023 and Beyond

Other Prize Figures: Alongside these highlights, Bandai offers plenty of other Miku prize figures with different poses, costumes, and designs to keep every collection colrful and fresh.

Bandai also has plenty of other prize figures with different styles

Together, Q Posket, Racing Miku, Snow Miku, and other prize figures show how Bandai keeps Hatsune Miku lively and irresistible for collectors all year round.

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Wrap Up

From adorable Q Posket designs to the thrill of winning a Racing Miku or adding a new Snow Miku to your shelf, Bandai’s prize figures make Hatsune Miku collecting feel fun, accessible, and always full of surprises.

As Japan’s figure giant, Bandai continues to bring new styles, seasonal versions, and fresh ideas to arcades and collectors worldwide.

Whether you’re just starting your Miku figure journey or adding to a growing display, there’s always something new to discover when Bandai and Banpresto are involved.

Happy collecting — and may your next crane game pull bring home the perfect Miku!